Practical e-commerce analytics and conversion optimization guides
E-commerce Conversion Lab
Practical guides on analytics, A/B testing, and conversion optimization for e-commerce teams. Plus free tools that run 100% in your browser.
Calculate required sample size and test duration for your e-commerce experiments.
Open → Paid MediaFind your maximum CPA and CPC based on AOV, margins, and conversion rate.
Open → Data PrepCategorize URLs by page type for cleaner analytics reporting.
Open → MerchandisingAnalyze product performance with scores, Pareto analysis, and insights.
Open →You're spending thousands on ads. Traffic is flowing. But your landing page? It's sending visitors right back to Google. Here's the thing — most e-commerce stores send paid traffic to their homepage or a generic…
Your product page is where buying decisions happen. A customer has found your product through search, ads, or browsing. They're interested. Now they need to decide: add to cart or leave? Here's the thing about…
Your checkout page is where the money is made—or lost. A customer has browsed your store, chosen a product, and clicked "buy." They're ready to pay. And yet, nearly 70% of them will abandon their…
Here's a frustrating truth about e-commerce A/B testing: most tests fail. Not because the ideas are bad, but because the execution is flawed. Teams launch tests without enough traffic, stop them too early, or test…
You have traffic. You have sales. But when someone asks "what should we focus on to grow?" — the answer gets fuzzy. Here is the thing: most online stores collect data. Very few actually use…
Every visitor to your store is somewhere on a spectrum. Some are just killing time. Others are moments away from entering their credit card. The difference between a good e-commerce operation and a great one…
You've got traffic. You've got products. You've even got some sales. But when someone asks "where exactly are we losing customers?" — you're guessing. Here's the thing: most e-commerce stores track two things well —…
You know those marketing emails that feel like they were written just for you? The ones that recommend exactly what you were thinking about buying? That is not luck. That is customer segmentation done right.…
You have done the hard work. You drove traffic to your store, convinced visitors to browse, and they even added products to their cart. Then they just... left. No purchase. No explanation. Just an abandoned…
Most teams look at only one thing: did the user buy or not?If there is no order, the visit goes into the “didn’t convert” bucket — and that’s it. If you want a gentle introduction…
