Conversion optimization, funnels, micro-conversions, checkout optimization, A/B testing results
Here’s a question I ask every store owner I work with: what does an average order on your…
Sophie Andersson
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8 min read
You’re spending thousands on ads. Traffic is flowing. But your landing page? It’s sending visitors right back to…
Sophie Andersson
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12 min read
Your product page is where buying decisions happen. A customer has found your product through search, ads, or…
Sophie Andersson
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11 min read
Your checkout page is where the money is made—or lost. A customer has browsed your store, chosen a…
Sophie Andersson
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12 min read
Here’s a frustrating truth about e-commerce A/B testing: most tests fail. Not because the ideas are bad, but…
Sophie Andersson
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10 min read
70% of shopping carts get abandoned. Learn the 12 main reasons customers leave without buying and practical fixes…
Sophie Andersson
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8 min read
Most teams look at only one thing: did the user buy or not?If there is no order, the…
Sophie Andersson
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15 min read