Practical guides on analytics, A/B testing and conversion optimization for e-commerce teams — plus free calculators that run 100% in your browser.
A free calculator that runs entirely in your browser.
Free · No signupA free calculator that runs entirely in your browser.
Free · No signupA free calculator that runs entirely in your browser.
Free · No signupA free calculator that runs entirely in your browser.
Free · No signup
Returns are the part of e-commerce nobody likes to talk about. You celebrate the sale, the revenue lands in your dashboard, and then weeks later a chunk of it quietly walks back…
Sophie Andersson
·Jun 3, 2026
·7 min read
You know roughly 70% of carts get abandoned. You’ve read the tips. But here’s the question almost nobody…
Sophie Andersson
·
6 min read
Most store owners can name their bestseller without thinking. But ask them which products quietly lose money, which…
Sophie Andersson
·
7 min read
Here’s a question I ask every store owner I work with: what does an average order on your…
Sophie Andersson
·
8 min read
You’re spending thousands on ads. Traffic is flowing. But your landing page? It’s sending visitors right back to…
Sophie Andersson
·
12 min read
Your product page is where buying decisions happen. A customer has found your product through search, ads, or…
Sophie Andersson
·
11 min read
Your checkout page is where the money is made—or lost. A customer has browsed your store, chosen a…
Sophie Andersson
·
12 min read
Here’s a frustrating truth about e-commerce A/B testing: most tests fail. Not because the ideas are bad, but…
Sophie Andersson
·
10 min read
You have traffic. You have sales. But when someone asks “what should we focus on to grow?” —…
Sophie Andersson
·
9 min read
Learn to identify the signals that predict purchase. From checkout starts to product views, discover how to score…
Sophie Andersson
·
8 min read