Data Should Help You Sell More
Not just fill dashboards.
7+
Years in e-commerce growth teams
100+
A/B tests designed and analyzed
50+
Online stores helped with analytics
Hey, I am Sophie
Technical marketer. Data nerd. E-commerce enthusiast.
I started my career as a developer, writing tracking scripts and debugging data pipelines. Then I moved into marketing and realized something: most marketers are drowning in data but starving for insights.
Now I live at the intersection of both worlds. I help online stores build analytics systems that actually drive decisions — not just pretty charts that nobody looks at.
I have spent years in growth teams, building tracking systems from scratch, running experiments, and turning messy data into clear action plans.
ShopAnalytics Pro is where I share everything I have learned — practical guides, real schemas you can copy, and honest takes on what actually works in e-commerce analytics.
What You Will Find Here
Conversion Optimization
Funnels, micro-conversions, checkout optimization, and A/B testing. Practical techniques to turn more visitors into buyers.
Analytics Setup
Event tracking schemas, GA4 configuration, tool comparisons. Get your data foundation right from the start.
Customer Insights
Segmentation, behavior analysis, cohort reports. Understand who your customers really are and what they want.
My Approach
Practical over theoretical
Every guide includes real code, real schemas, real examples. Copy-paste ready, not just concepts.
Honest about trade-offs
No tool is perfect. No method works for everyone. I tell you what works, what does not, and why.
Simple when possible
Complex problems need clear explanations. If I cannot explain it simply, I do not understand it well enough.
Good analytics should not require a PhD to understand. Every metric should connect to a decision you can actually make.
My philosophy on data
Want to Start Reading?
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Get in Touch
Have a question? Want to share your analytics story? Just want to say hi?
I read every message and try to respond within a few days.