E-commerce Analytics Fundamentals: What to Track and Why
You have traffic. You have sales. But when someone asks "what should we focus on to grow?" — the answer gets fuzzy. Here is the thing: most online stores collect data. Very few actually use…
Category: Analytics
Tracking setup, event schemas, metrics, dashboards, tools configuration, platform comparisons
E-commerce Event Tracking: The Complete Schema You Can Copy
You've got traffic. You've got products. You've even got some sales. But when someone asks "where exactly are we losing customers?" — you're guessing. Here's the thing: most e-commerce stores track two things well —…