ShopAnalytics Pro — E-commerce Conversion Lab
Practical e-commerce analytics and conversion optimization guides
Conversion optimization, funnels, micro-conversions, checkout optimization, A/B testing results
You're spending thousands on ads. Traffic is flowing. But your landing page? It's sending visitors right back to Google. Here's the thing — most e-commerce stores send paid traffic to their homepage or a generic…
Your product page is where buying decisions happen. A customer has found your product through search, ads, or browsing. They're interested. Now they need to decide: add to cart or leave? Here's the thing about…
Your checkout page is where the money is made—or lost. A customer has browsed your store, chosen a product, and clicked "buy." They're ready to pay. And yet, nearly 70% of them will abandon their…
Here's a frustrating truth about e-commerce A/B testing: most tests fail. Not because the ideas are bad, but because the execution is flawed. Teams launch tests without enough traffic, stop them too early, or test…
You have done the hard work. You drove traffic to your store, convinced visitors to browse, and they even added products to their cart. Then they just... left. No purchase. No explanation. Just an abandoned…
Most teams look at only one thing: did the user buy or not?If there is no order, the visit goes into the “didn’t convert” bucket — and that’s it. If you want a gentle introduction…
