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Purchase Intent Signals: Reading Customer Behavior Before They Buy
Insights

Purchase Intent Signals: Reading Customer Behavior Before They Buy

by Sophie AnderssonJanuary 21, 2026February 4, 2026

Every visitor to your store is somewhere on a spectrum. Some are just killing time. Others are moments away from entering their credit card. The difference between a good e-commerce operation and a great one…

Customer Segmentation: Beyond Demographics to Behavior
Insights

Customer Segmentation: Beyond Demographics to Behavior

by Sophie AnderssonJanuary 15, 2026February 4, 2026

You know those marketing emails that feel like they were written just for you? The ones that recommend exactly what you were thinking about buying? That is not luck. That is customer segmentation done right.…

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