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E-commerce A/B Testing: How to Run Experiments That Actually Improve Conversions
Conversions

E-commerce A/B Testing: How to Run Experiments That Actually Improve Conversions

by Sophie AnderssonJanuary 23, 2026February 4, 2026

Here's a frustrating truth about e-commerce A/B testing: most tests fail. Not because the ideas are bad, but because the execution is flawed. Teams launch tests without enough traffic, stop them too early, or test…

E-commerce Analytics Fundamentals: What to Track and Why
Analytics

E-commerce Analytics Fundamentals: What to Track and Why

by Sophie AnderssonJanuary 22, 2026February 4, 2026

You have traffic. You have sales. But when someone asks "what should we focus on to grow?" — the answer gets fuzzy. Here is the thing: most online stores collect data. Very few actually use…

Purchase Intent Signals: Reading Customer Behavior Before They Buy
Insights

Purchase Intent Signals: Reading Customer Behavior Before They Buy

by Sophie AnderssonJanuary 21, 2026February 4, 2026

Every visitor to your store is somewhere on a spectrum. Some are just killing time. Others are moments away from entering their credit card. The difference between a good e-commerce operation and a great one…

Recent Posts

  • Landing Page Optimization: 12 Principles That Turn Paid Traffic Into Revenue
  • Product Page Optimization: 15 Elements That Turn Browsers Into Buyers
  • Checkout Optimization: 17 Proven Tactics to Convert More Carts Into Orders
  • E-commerce A/B Testing: How to Run Experiments That Actually Improve Conversions
  • E-commerce Analytics Fundamentals: What to Track and Why

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