E-commerce Analytics Fundamentals: What to Track and Why
You have traffic. You have sales. But when someone asks "what should we focus on to grow?" — the answer gets fuzzy. Here is the thing: most online stores collect data. Very few actually use…
Tag: conversion-rate
Cart Abandonment: 12 Reasons Customers Leave and How to Fix Each One
You have done the hard work. You drove traffic to your store, convinced visitors to browse, and they even added products to their cart. Then they just... left. No purchase. No explanation. Just an abandoned…