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E-commerce Event Tracking: The Complete Schema You Can Copy
Analytics

E-commerce Event Tracking: The Complete Schema You Can Copy

by Sophie AnderssonJanuary 19, 2026February 4, 2026

You've got traffic. You've got products. You've even got some sales. But when someone asks "where exactly are we losing customers?" — you're guessing. Here's the thing: most e-commerce stores track two things well —…

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